Analysis of web dating
Overall, Finkel and associates (2012) found that online dating differed in three main areas: Pros: Online dating provided individuals with access to many more potential partners than they could often find in their daily lives.
This is especially true for individuals interested in partners of a particular type, orientation, lifestyle, or in isolated areas.
In terms of online news coverage, Tinder appears to be the most popular in terms of positivity compared to OKCupid, POF and e Harmony.
Mentions of stories like fake profiles on Tinder leading to armed robbery and women being scammed by their Tinder dates fuelled negative coverage for the brand.
Since 2005 negative perceptions of online dating have decreased by 8 per cent, and positive perceptions of the Internet as a means to meet new people has increased by 15 per cent, according to the Pew Research Center.
Consequently, “5% of Americans who are in a marriage or committed relationship say they met their significant other online.” Many Americans are already down with digital dating, and there are many digitally-ignited relationships forming every day.
Negative mentions are characterized by terrible dates, negative experiences, or negative brand mentions.
All tweets were toned by an analyst and sarcasm was taken into account accordingly.